Privacy
Privacy notice
This notice explains how Litt Horizon uses personal information when you enquire, receive relevant business-to-business outreach or work with us.
Privacy questions and objections to direct marketing: contact@litthorizon.co.uk
Who is responsible for your information
Litt Horizon is responsible for personal information used for website enquiries, its own business administration and direct marketing.
When you engage Litt Horizon for bookkeeping, you remain the controller of your business records and Litt Horizon acts as your processor, using them only to carry out the bookkeeping you have asked for. We agree the service and price in writing before any records are shared.
Email privacy questions to contact@litthorizon.co.uk.
Information we may use
- your name, role, work email and business contact details;
- a telephone number, only where you choose to give one so that we can call you back;
- the organisation you work for, its legal form and public business information;
- enquiry content, correspondence, meeting notes and service requirements;
- the public source URL and date where a business contact was researched;
- marketing history, replies, objections, bounce status and suppression status;
- contract, billing and service-administration records;
- technical and security records needed to operate and protect the website and services;
- approved export fields processed only under a supervised business's written instructions.
Do not submit bank details, tax references, credentials or client financial records through the public enquiry form.
Why we use information and our lawful bases
Where legitimate interests apply, the interest is operating, protecting and responsibly developing the business. We consider necessity, reasonable expectations and impact before relying on this basis.
Business-to-business outreach
We may identify relevant UK businesss and business contacts from public sources such as company websites, professional directories, Companies House records and published vacancy or growth information. We record the source and collection date.
We aim outreach at corporate subscribers where the service is relevant and identify ourselves in every message. Each message provides a valid reply address and a simple way to object. We do not knowingly send unsolicited electronic marketing to sole traders or ordinary partnerships unless consent or another valid permission applies.
You have an absolute right to object to direct marketing. Reply “no” or email contact@litthorizon.co.uk. We will stop marketing and keep only the minimum suppression information needed to respect the request.
Website measurement and cookies
We use a first-party, cookieless measurement request to understand aggregate page views, campaign responses and completed enquiries. It does not set or read cookies, local storage or other persistent identifiers, and it does not fingerprint visitors.
The aggregate dimensions are the day, page category, approved campaign category, broad referrer category, country code and mobile or desktop class. IP addresses, full user-agent strings, full referrer URLs and individual visitor or recipient identifiers are not stored. Browser Do Not Track and Global Privacy Control signals are respected.
Cloudflare may use strictly necessary security technologies to deliver and protect the site. We do not use advertising cookies, cross-site tracking or tracking pixels. If that changes, non-essential technology will not be enabled without the information and choice required by law.
How long we keep information
- Unsuccessful prospect research and outreach: normally deleted or anonymised within 12 months of the last relevant activity.
- Suppression records: a minimal record is retained while we conduct direct marketing so we do not contact you again.
- Website enquiries: the website copy is automatically removed from the enquiry store after 90 days; related business correspondence is normally kept for up to 12 months unless it becomes part of an engagement or a legal reason requires longer.
- Aggregate website metrics: retained for up to 180 days, with no cookie ID, IP address or individual event history.
- Contracts, invoices and compliance records: for the applicable legal, tax and limitation period.
- Bookkeeping records: kept for as long as we do your bookkeeping, then returned and deleted on request, subject to any legal retention period.
- Security and operational logs: only for the period reasonably needed to protect and diagnose the service.
We may retain a record longer where a dispute, investigation, legal hold or statutory obligation requires it.
Your rights
Depending on the circumstances, you may ask for access, correction, deletion, restriction, portability or an objection to processing. Where consent is used, you may withdraw it. You also have the right not to be subject to a solely automated decision with legal or similarly significant effects; we do not use the information described here for that kind of decision.
To exercise a right, email contact@litthorizon.co.uk. We may need to verify identity before releasing information.
You may complain to the Information Commissioner's Office. We would appreciate the chance to address the concern first.
Changes to this notice
We will update this notice when our services or information-handling practices materially change. The latest version and revision date will remain on this page.